Harry Potter

Harry Potter merchandise – the wizarding world for Muggle households

Seven books, eight films, and a fanbase that's long since started bringing its own kids along to Hogwarts: since 1997, Harry Potter has been the benchmark other fantasy franchises get measured against. The world of merchandise is correspondingly huge – which makes it all the more important that design and license are right. At Elbenwald you'll find one of the largest selections of officially licensed Harry Potter products in the German-speaking market: from everyday companions to collector's pieces, from your first wand to a complete house outfit.

What makes Harry Potter stand out?

J.K. Rowling's book series launched in 1997 with "Harry Potter and the Sorcerer's Stone"; between 2001 and 2011, Warner Bros. turned the seven novels into eight feature films – starring Daniel Radcliffe, Emma Watson, and Rupert Grint. Just how seriously the cast took their characters is shown by a footnote for fans: Alan Rickman had known Snape's "Always" secret since October 2000 – J.K. Rowling had confided it to him years before the final book, and to no one else on set. Meanwhile, the universe keeps growing: the spin-off series "Fantastic Beasts" tells the backstory of the wizarding world, and on December 25, 2026, HBO launches its new series adaptation, retelling the books across multiple seasons. For fans, that means one thing: a steady supply of stories – and merchandise motifs – is secured for years to come.

Frequently asked questions

What Harry Potter products does Elbenwald carry?

The range runs from apparel – T-shirts, hoodies, scarves, and costumes – to wands and figures, all the way to mugs, jewelry, and home accessories. Use the filters to jump straight to any product type.

How do I recognize officially licensed Harry Potter merchandise?

By the Warner Bros. license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods – also recognizable by manufacturers such as Noble Collection or Cinereplicas, who produce officially for the wizarding world.

Which Hogwarts house fits me best?

Gryffindor stands for courage, Slytherin for ambition, Ravenclaw for wisdom, Hufflepuff for loyalty. In the books, the Sorting Hat decides – in the shop, you do. In practice, though, every fan already knows exactly where they belong, and the range delivers the full outfit for each house.

Range overview

Both an entry point and an evergreen: the wands, from character wands to collector's replicas in the Ollivander box. Figures come in every size bracket – stylized Funko figures as the collector-friendly entry point, detail-rich statues for the display case. In apparel, the houses dominate: T-shirts and hoodies with crests and color codes, plus scarves that are a must on the Quidditch stands. For Halloween, conventions, and themed parties, the costumes are ready and waiting – from the cloak to the full school uniform. And the wall art brings Hogwarts atmosphere to walls that have so far only known plain plaster.

What else goes with it?

The backstory of the wizarding world awaits at Fantastic Beasts. And if you collect fantasy worlds in general, you're in good company at The Lord of the Rings – the debate over which dark lord is darker is best held in a fitting shirt.