Sega

Sega Merchandise – From the Console to the Display Case

Few names in video game history carry as much past and present at once: in the early 1990s, Sega fought the industry's most famous console war with the Genesis, invented one of the most recognizable video game heroes ever in Sonic in 1991, and, after stepping away from the console business, transformed into a publisher and entertainment conglomerate – one that has included studio Atlus since 2013. Less well known, but all the more relevant for collectors: Sega now ranks among the most prolific makers of anime figures, which lure players as prizes in Japanese arcades and get collected worldwide. Those very figures form the core of the selection at Elbenwald – officially licensed, spanning the season's biggest series.

What makes Sega stand out as a figure manufacturer?

The value-for-money trick. Sega's figures are made as so-called prize figures for Japanese arcade crane games – and that's exactly where their appeal comes from: expressive poses and loving detail at prices that make it easy to get into collecting. Lines like Luminasta have built their own reputation on exactly that. Add to that the range: Sega produces figures for many of the most popular anime series out there, from quiet fantasy heroines to titans and kaiju. For your display case, that means one manufacturer, many worlds. And if you place an elven mage figure next to an Evangelion pilot, you're technically already practicing franchise diplomacy.

Frequently asked questions

What Sega products does Elbenwald offer?

Mainly officially licensed anime figures from Sega's prize-figure division – for series like Frieren, Jujutsu Kaisen, Attack on Titan, or Evangelion. The filters let you narrow the range down by series and product type.

What kind of company is Sega?

A Japanese video game and entertainment company: once a console maker with the Genesis, now a successful publisher since stepping back from consoles – and home to Sonic the Hedgehog, its blue mascot since 1991. Studio Atlus has been part of the company since 2013.

What are prize figures?

Figures that are originally produced as prizes for Japanese arcade machines. They offer detailed design at comparatively affordable prices, making them a popular entry point into collecting anime figures. The product page names details on size and line.

Range overview

The core is the figures spanning the anime world – anyone after bigger formats should check out the scale figures. Series like Attack on Titan, Evangelion, and Sword Art Online are especially well represented – the filters take you straight to your series and favorite character.

What else goes well with it?

Sega's most famous ambassador sprints through his own world: Sonic the Hedgehog. Role-playing fans find the Atlus side of the company at Persona, while nostalgics find the industry's other pioneer at Atari. The Gaming and Anime theme worlds give you the big picture across both of the company's careers.